Infoblox Design Internship
Infoblox is a privately held IT automation and security company based in California’s Silicon Valley. The company focuses on managing and identifying devices connected to networks—specifically for the Domain Name System, Dynamic Host Configuration Protocol, and IP address management. Working as a Design Intern in Summer 2018, I collaborated with the Marketing team in to refine the company’s brand, enhance customer experience, and design exhibitions for 2 trade shows.
- Experience Design
- Motion Graphics
- 3D Modeling
Infoblox sends their clients email campaigns about how to attend their webinars + trade show exhibitions. I designed these templates to match the theme.
A social media banner for DNS: The Dark Side of DNS. Now in its 21st year, Black Hat USA is the world’s leading information security event, providing attendees with the very latest in research, development and trends. Black Hat USA 2018 opens with four days of technical Trainings (August 4 – 7) followed by the two-day main conference (August 8 – 9) featuring Briefings, Arsenal, Business Hall, and more.
The next step was to design the booths themselves. The marketing team gave my mentor 2 constraints: that there had to be 4 main panels and a podium. I modeled a mockup in rhino and designed the background in Photoshop and Illustrator CC.
Previous Iterations. I started off testing different images in similar and new compositions to what I had originally been testing. While I found these experiments to be valuable in understanding the affordances of combining images and type, I found that they did not draw attention to the type as effectively.
I also created a looping motion graphic video for the screens. This video was played during speakers’ intermission. The prompt was to create a powerpoint looping slideshow, but I felt that a motion graphic video was more entertaining for the audience. I drew my inspiration from the format of snapchat news – plenty of easy ease and simple, consistent graphics.
It was a welcome challenge to work with a style and brand that differed from my own. I worked with the marketing team on rebranding the entire style system while creating these assets. Through this experience, I learned how to solidify and refine the company’s visual language. My mentor gave me advice on how to work with key identifiers of the old style, such as the main diagonal of the diamond.